laGALERÍA is a marketing communications firm that specializes in helping companies reach Hispanics — not by merely translating existing advertising from English to Spanish, but by effectively communicating with a full understanding of the Latino community. We are experienced marketers representing both sides of the sales opportunity — American and Hispanic marketers working with linguistic experts to show your company how to effectively communicate with the Hispanic marketplace.
As a ThomasARTS company, laGALERÍA offers a full suite of services, including strategic planning, brand management, research, creative development, media, small-run printing and full studio editing that includes radio and television production. Many of the tasks most agencies send to vendors, we do in-house. Speed to market is often the critical competitive advantage, and our responsiveness and internal capabilities save our clients time and money.
Harnessing the power of persuasion rarely occurs by simply translating advertisements from English to Spanish. It must start with knowing, understanding and living the Hispanic culture. We call it transcreation. This strategy maintains the brand essence of a company and applies the appropriate cultural tonality and colloquialisms so it resonates with the Hispanic audience. Hispanics think in Spanish — and even the context of sentence structure is completely different than in English.
Straight translations simply do not communicate properly on a consistent basis. Persuasive marketing to Hispanics must be initiated in the Latino mindset. Only then can marketing hit the emotional chord that really drives response.