There are significant opportunities among ethnic Americans as the demographics of the United States have changed over the years. These groups represent almost 20 percent of the buying power in the United States. ThomasARTS understands the importance of segmenting and marketing to these ethnically diverse groups.
Traditionally, translation services have been seen as just that — straightforward, word-for-word translations. This approach is often counterproductive when the time and money spent to translate do not reach the intended audience. This gap in communication can happen purely because a message that resonates with a native-English speaker might not resonate with someone of a different background due to varying cultural perceptions. The mission of ThomasARTS Multicultural is to understand and tap into a wide variety of cultures in order to reach them with messages they will understand and be likely to respond to.
ThomasARTS Multicultural provides marketing services in more than 64 languages and in-house Spanish and Chinese language capabilities. Based on demand, we can provide other in-house language capabilities such as French, Portuguese, Russian, Vietnamese, Korean and more. We also have the flexibility to become involved in nationwide projects in any language through any of our four offices, and by partnering with local companies whenever necessary.
Some of the languages for which we have created specific marketing campaigns are: