The ThomasARTS Targeted Marketing Services team draws on a wealth of marketing experience to develop and implement tactical targeted marketing strategies that reach our clients’ audiences and drive results.
At the inception of a campaign, our team establishes project plans and creative/list-testing strategies. The creative executions are in concert with the campaign strategy to ensure quality and consistency and to verify that testing is valid. We then develop reporting measures to gauge campaign performance so that dollars can be adjusted to channels and tactics that are driving results.
A key component of our services is understanding our clients’ customer databases and developing strategies to take full advantage of them. Our client database services include demographic analysis, development of models and customer-retention marketing programs.
ThomasARTS Targeted Marketing Services include: