Summit Vista

thechallenge

With its unique approach to senior living, Summit Vista was brand new to a market already teeming with senior living concepts. They also had to meet significant occupancy goals to retain investors.

thesolution

National and local data research led to an updated Summit Vista logo, a new tagline and a highly localized messaging framework. Fresh content was then disseminated through an omnichannel approach. Elements included a new website and lifecycle marketing campaigns capped with live sales presentations.