TA x Deft Research

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thechallenge

Unreal Digital Group (UDG) asked TA to uncover strategic insight to aid their client, a major fitness tracker brand. This brand works with insurance carriers to provide wearable technology (smart watch) supplemental benefits for Medicare Advantage plan members. Brokers represent the primary channel for Medicare Advantage looking for a better understanding of brokers’ experience with and perceptions of wearable technology benefits, insight into the broker-client Medicare Advantage purchasing journey and recommendations for how UDG’s client can support that journey.

thesolution

Provide enhanced, data-informed insights and recommendations that would otherwise be unavailable to UDG by leveraging our partnership with Integrity and access to brokers that participate on the platform.

  1. Started with 20 qualitative, in‑depth interviews with brokers recruited from the Integrity platform
  2. Validated with a quantitative survey fielded to 200 independent Medicare Advantage brokers across the United States
  3. Enhanced through an overlay of industry and consumer data from secondary sources, including Deft Research

whatwe brought to the table

  • Strategic planning
  • Strategic Partnerships
  • Consumer Research
  • Analysis & insights
results
  • TA provided UDG and their client access to unique Medicare Advantage market, consumer and broker insights. Leveraging our Integrity partnership, we recruited and interviewed brokers from within the Integrity network. Additionally, secondary data was gathered from our connection with Deft Research, another Integrity partner. These unique insights are helping UDG’s client improve its approach to selling its wearable technology products through health plans and the corresponding broker channel.

Johanna Snow

Senior Account Strategist

It was exciting to be able to unlock the value of our Integrity partnership, and their data and insights on behalf of our client for this project.

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