insights.industry jargon simplified.

Inclusivity might be a new term to you or old hat by this point. Regardless, the very notion of inclusion is an important part of being human. We …..

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

Every creative has come up against a project that’s felt a little one-sided: Please make an interesting ad for us. Great! It’s going to be a 30-second TV …..

Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..

Email marketing isn’t dead. Even though it’s one of the oldest forms of online communication, email marketing is in its prime. Several companies and marketers thought that social …..

As a grad student studying intercultural communication, the theories and viewpoints we studied were mainly text-based. Written words in books and academic publications provided new lenses for us …..

The challenge: PacificSource is a not-for-profit, regional health insurance carrier operating in the Northwest—a region with a lot of competition and large national and regional carriers with big …..

Every day at ThomasARTS, we make amazing things happen in digital marketing when we blend art + science — this has been our strategy for many years. However, …..

Background Constant testing and trials in marketing campaigns are vital for highly optimized and maximum performance. It helps us understand the platforms, audiences, creative, and back-end development that …..

Annual Enrollment Period, or AEP, is the time of year when seniors enroll in their annual Medicare plans. It’s often the biggest and busiest time of the year …..

“How can digital advertisers survive iOS 14?” Digital advertising channels are aflutter with worry, penning articles with sky-is-falling stories about pending changes to user privacy controls in Apple’s …..

This is our 2021. It might still seem a little bit surreal that we are more than one year into a global pandemic, but we’re still here. Everyone …..

Recently, we created a paid-search campaign for Zions Bancorporation that far surpassed its intended goals — and our client’s expectations. We were pretty proud of it and submitted …..

Thomasarts has been focused on marketing to seniors since Dave Thomas founded the agency in 2003. Since then, Facebook marketing has become an effective tactic for reaching all …..

Just like the classic side-scrolling arcade game, Zero Wing, we know the importance of speed, adaptability, and firepower—though our English is markedly better. That’s why we describe ourselves …..

We’ve all imagined what could be accomplished if time travel were a possibility. While some might fantasize about going back to high school or dropping in on a …..

The topic of WordPress as a website platform often comes up with new clients—What is it? What does it do? Is it of any benefit to my business? …..

To claim email as today’s digital marketing miracle seems oddly trendy—like someone claiming to have discovered avocados, simply because they added them to toast. The reality is email marketing …..

Utah, we refuse to lose again.  For the third year in a row, Utah has ranked last for women’s equality in the U.S.* As a community, it’s in …..

Almost exactly 50 years to this day, Marvin Gaye released What’s Going On, a masterful album on which he raised many of the pressing issues the world was …..

March 8 is International Women’s Day. And we at ThomasArts are so thrilled to celebrate all women, today and every day of the year. ThomasArts is a company …..

Our employees love working here at TA. We see it every day in the smiles, virtual high-fives and each person’s growth towards a better life. We’re so happy …..

We are all built by the culture in which we surround ourselves. The culture of our communities has an effect on every aspect of our lives. Whether it’s …..

We’re pleased to announce that TA CEO Dave Thomas was selected as CEO of the Year by Utah Business magazine. Dave Thomas is as giving a CEO as …..

The principal focus of strategic planning at TA is to help marketers understand their customers. By looking at the world through customers’ eyes, we can help brands communicate …..

To claim email as today’s digital marketing miracle seems oddly trendy—like someone claiming to have discovered avocados, simply because they added them to toast. The reality is email marketing …..

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

As a kid, I never seemed to be far away from a sport of some kind. Football, basketball, baseball or soccer, it didn’t matter. I loved to compete …..