insights.industry jargon simplified.

Thomasarts has been focused on marketing to seniors since Dave Thomas founded the agency in 2003. Since then, Facebook marketing has become an effective tactic for reaching all …..

Personalization has long-been hailed as marketing’s “holy grail” — the solution to the age-old problem of how to deliver the right message at the right time to the …..

Between events like COVID-19, Black Lives Matter, and other social causes, we’ve seen a lot of changes in our social landscape this year. And just as our social …..

There are many senior stereotypes out there: “They shouldn’t be driving.” “They don’t use computers.” “They’re skilled at making a very convincing Santa Claus with minimal-to-no-effort.” (Actually, that …..

As we emerge from the caves of quarantine, people all over the world will be trying to return to some semblance of “normal” — but they may not …..

Hopefully, “pizza” got your attention. I mean, everyone loves pizza. Everyone, that is, except early 90’s McDonald’s. That’s because from 1990-91, Pizza Hut did something that the Golden …..

Six degrees of separation describes the idea that all people (and things and places) in the world are just six or fewer interpersonal connections away from each other. …..

Getting the most out of your digital marketing campaigns — that’s the goal of every online marketer. Of course, the best way to do that is to put …..

Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..

Search engine marketing (SEM) originally was a term that was used when describing both search engine optimization (SEO) and paid search activities. However, over the years, the digital …..

TA is a premier digital agency with a robust team of certified digital marketers. There are several advantages to working with agencies that are certified in marketing tools; …..

Email marketing isn’t dead. Even though it’s one of the oldest forms of online communication, email marketing is in its prime. Several companies and marketers thought that social …..

The nation’s largest independent distributor of life and health insurance products, Integrity Marketing Group, has acquired TA to help accelerate their growth and serve Americans with their life …..

Each and every one of our employees are what make TA a great company to work for. We’re very proud to announce that TA was selected for the 2019 …..

The Utah chapter of the American Advertising Federation of Utah honored TA alum Jeff Olsen with its Silver Medal Award. TA sponsored the event which was held at …..

Competition as high as the mountains You might not always guess at the foot of those massive Wasatch peaks lies a rapidly growing technology sector, multiple corporate headquarters …..

TA is a premier digital agency with a robust team of certified digital marketers. There are several advantages to working with agencies that are certified in marketing tools; …..