Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..
Thomasarts has been focused on marketing to seniors since Dave Thomas founded the agency in 2003. Since then, Facebook marketing has become an effective tactic for reaching all …..
Personalization has long-been hailed as marketing’s “holy grail” — the solution to the age-old problem of how to deliver the right message at the right time to the …..
Between events like COVID-19, Black Lives Matter, and other social causes, we’ve seen a lot of changes in our social landscape this year. And just as our social …..
The principal focus of strategic planning at TA is to help marketers understand their customers. By looking at the world through customers’ eyes, we can help brands communicate …..
We are all built by the culture in which we surround ourselves. The culture of our communities has an effect on every aspect of our lives. Whether it’s …..
There are many senior stereotypes out there: “They shouldn’t be driving.” “They don’t use computers.” “They’re skilled at making a very convincing Santa Claus with minimal-to-no-effort.” (Actually, that …..
Small businesses and major brands have all felt an impact during the COVID-19 pandemic. As we begin to ease into May 2020, we’re seeing different states nationwide soften …..
It is almost surreal. Life as we know it has changed in so many ways in recent weeks due to the coronavirus and recommendations to stay at home. …..
This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..
The boomers are aging in to Medicare on their terms. Get with it, or kindly get out of their way. What can we do as marketers to get …..
How can we effectively reach the boomer generation? Historically, direct mail (DM) has been the endearing lifeblood to age-in sales, the workhorse for the Medicare marketer. Despite relatively …..
Medicare Annual Election Period. AEP for short. Three simple letters that, to thousands in the industry, means “go time.” It also means summer months filled with long days, …..
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