insights.industry jargon simplified.

CXO of the Year – Anne Wood

Competition as high as the mountains You might not always guess at the foot of those massive Wasatch peaks lies a rapidly growing technology sector, multiple corporate headquarters …..

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Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

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The World Is Shrinking: 6 Degrees of Separation Is Now 2

Six degrees of separation describes the idea that all people (and things and places) in the world are just six or fewer interpersonal connections away from each other. …..

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Testing With a Goal in Mind

Getting the most out of your digital marketing campaigns — that’s the goal of every online marketer. Of course, the best way to do that is to put …..

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Exercising Autonomy Within Corporate Brand Standards

Every creative has come up against a project that’s felt a little one-sided: Please make an interesting ad for us. Great! It’s going to be a 30-second TV …..

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Powerful Emotional Experiences For Your Consumers

Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..

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