insights.industry jargon simplified.

Search Engine Marketing 101: SEM & Paid Search

Search engine marketing (SEM) originally was a term that was used when describing both search engine optimization (SEO) and paid search activities. However, over the years, the digital …..

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5 Advantages of Using TA For Your Digital Marketing

TA is a premier digital agency with a robust team of certified digital marketers. There are several advantages to working with agencies that are certified in marketing tools; …..

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Winning Marketing Campaigns With Strategy

As a kid, I never seemed to be far away from a sport of some kind. Football, basketball, baseball or soccer, it didn’t matter. I loved to compete …..

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Boomers: The New Medicare Age-In Audience – Part 1

The boomers are aging in to Medicare on their terms. Get with it, or kindly get out of their way. What can we do as marketers to get …..

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Boomers: The New Medicare Age-In Audience – Part 2

How can we effectively reach the boomer generation? Historically, direct mail (DM) has been the endearing lifeblood to age-in sales, the workhorse for the Medicare marketer. Despite relatively …..

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Unlock the Potential of Your Email Marketing

Email marketing isn’t dead. Even though it’s one of the oldest forms of online communication, email marketing is in its prime. Several companies and marketers thought that social …..

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