Unreal Digital Group Case Study
Unreal Digital Group (UDG) asked TA to uncover strategic insight to aid their client, a major fitness tracker brand. This brand works with insurance carriers to provide wearable technology (smart watch) supplemental benefits for Medicare Advantage plan members. Brokers represent the primary channel for Medicare Advantage looking for a better understanding of brokers’ experience with and perceptions of wearable technology benefits, insight into the broker-client Medicare Advantage purchasing journey and recommendations for how UDG’s client can support that journey.
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For many small businesses, the economic turmoil and uncertainty caused by the Covid-19 pandemic was devastating. Paycheck Protection Program loans were being issued by the government for small businesses during a time of crisis, but many businesses were not receiving them in a timely manner.
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