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thechallenge

Individual vision insurance is a new category, and people didn’t know they could get a plan without an employer.

thesolution

Create awareness for VSP individual plans. How? Using a killer omnichannel media strategy to get our messaging in front of the right eyes.

whatwe brought to the table

  • creative services
  • media
  • web development
  • biz intel + analytics
results
  • 15.7% enrollment increase YOY
  • 17.9% e-commerce enrollment increase YOY
  • 109% more site visits
  • 167% boosted conversion when using DM + email (vs. email only)

With an easy-to-navigate web experience.

And appropriate messaging for every step of the buying process.

Whether you’re looking for a new agency, a new job or just want to chat, we’re always happy to talk.