thechallenge
Individual vision insurance is a new category, and people didn’t know they could get a plan without an employer.
Individual vision insurance is a new category, and people didn’t know they could get a plan without an employer.
Create awareness for VSP individual plans. How? Using a killer omnichannel media strategy to get our messaging in front of the right eyes.
With an easy-to-navigate web experience.
And appropriate messaging for every step of the buying process.